1. Symbolic or Iconic

These are simple yet expressive images that symbolize the brand. Examples include the Apple or Twitter logos.

2. Wordmark

Letter-based logos

3. Lettermark

These are abbreviations or monograms consisting of the initials of the company name.

4. Emblem

These logos integrate text into a symbol or icon, often with a classic or traditional design.

5. Abstract

Logos consisting of abstract geometric shapes that do not represent a specific object.

Nike

6. Combination Mark

These combine an icon or symbol with a wordmark. This allows for flexible use of the logo elements both together and separately.